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Residential IPs Help You to Ensure Unbiased Data and to Stay Competitive

Rachel Hollander | Content Manager
31-Jul-2019
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To gather accurate information for brand protection, price comparison and more, companies require residential IPs


When you enter your competitor’s domain, they know who you are and can serve you false data to keep their competitive advantage. Residential IPs, as you’ll see below, are the solution for collecting accurate data.

Customizing the prices displayed on sites helps companies to throw off their competition. In terms of copyright or ad fraud, this customization can be applied as well. It is employed to hide copyright materials from the rightful owner of the infringing works or hide non-compliant campaigns from those paying for them.

To simulate being actual customers in different locations, to ensure a site is customized correctly and to gather accurate information for brand protection, price comparison and more, companies require residential IPs.

What is a Residential IP?

A residential IP is an IP assigned from an ISP (Internet Service Provider) to a device owner for their exclusive use. A residential proxy network reroutes requests sent from your device to a pool of residential IPs across the globe. This allows you to choose a specific location (country, city, ASN or even a mobile carrier) and surf the web as a real-user in that area. The requests sent by a user of an IPPN (IP Proxy Network) are routed through the residential IP before reaching the target site. This means the target website will only receive the IP address of the peer.

With residential IPs, you have everything required for effective testing and data collection by allowing you to emulate a real-user in the location of interest.

What are Residential IPs used for?

Let’s say that you are a retailer and want to check your competitors' pricing. You must have the ability to extract accurate data from their website. Using a residential IP will allow you to do that. These IPs provide the ability to collect unbiased pricing data as domains have no interest in deterring real customers.

Managing multiple accounts across various platforms from the same computer can get an account blocked. For example, an employee of a company is accessing their social media account at the same time as a 3rd party marketing firm accessing the same account, this activity is regarded as suspicious by the target site. Using residential IPs for account management solves this prevailing dilemma amongst marketing and dropshipping companies who are managing accounts for their customers situated in different locations. By using residential IPs to manage accounts they can avoid verification emails, captcha and maintain accounts with ease.

Residential IPs can also be used for verification purposes. Sites utilize real-peer IPs for scanning the web for works that infringe on copyrights, to verify advertisements across the globe and to collect pricing data.

As previously mentioned, sites collect user-data to offer a more customized experience for their users, but this information is not only derived by the IP address.

Sites use a combination of cookies, device fingerprints and the users IP address. These three factors are used to determine who is accessing a site, to keep track of trends, sales data as well as marketing efforts. When testing a website or extracting web data, all of these parameters must be taken into consideration to ensure informational accuracy.

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What are cookies and device fingerprints?

A cookie is a form of web storage on a device. Sites utilize them to remember who you are, for instance, remembering that you signed-in or a previously added payment method. Device fingerprints cover a wide range of user details such as the device being used and the operating system being run. This data provides a site with the information it needs to display information in the right format.

Anonymity is what ensures accurate, unbiased data.

To properly test or scrape information, cookies and device fingerprints need to be taken into consideration and configured correctly to remain anonymous. By using random cookies upon each request and managing your device fingerprints, you can achieve anonymity. The one underlying factor is the IP address being used, as this is the one aspect that cannot be coded.

The IP address provides geolocation data, so the site is offered in the right language and with content relevant to a user’s location. Websites will use the data received from the IP address to determine who is accessing their interface. This information can be used to increase the user experience but it can also be used to flag suspicious behavior such as too many requests too quickly from the same IP, block unwanted visitors like those using a data center IPs or the competitions IP, limit certain activities like logging in or making a payment, or even worse, show intentionally false data.

Information collected from a user includes the data derived from their device, IP, and most importantly a users actions. Sites will block users from certain geolocations from making a purchase as their product is not available in that location. It can also be used to flag one IP/user that seems to be liking, posting, or commenting at inhuman speeds on classifieds or social media sites. All of these actions and parameters are carefully tracked and safeguards are put in place by site developers to limit these activities.

These limitations are referred to as blocking techniques and include everything from needing to sign-in, verification emails, captchas, and more. Sites implement techniques to protect their assets from unwanted behavior. These systems are triggered by specific parameters that flag the activity or particular user, they deem to be conspicuous.

In order to gain access to sites that implement blocking techniques, a backconnect proxy is required. A Backconnect Proxy refers to a proxy server that uses a pool of residential IPs for random, continuous rotation. Different types of blocking techniques and how they are overcome using residential IPs will be explained in detail in upcoming posts.

By using the right IP in tandem with the appropriate cookies and properly configured devices fingerprints, it is possible to overcome blocking techniques and automate scraping operations. Businesses utilizing an IPPN with residential IPs have the ability to gather limitless amounts of accurate data, putting them ahead of their competition now and in the years to come.