This Luminati customer is a self-service advertising platform that works with ad exchanges, publishers and websites. They work with banner campaigns in all verticals throughout the world while offering fraud blocking features within their platform.
Difficulties: This advertising company noticed that non-compliant ads were appearing on their platform. They determined this was due to partners they are working with, who allowed for adult content and malware (cloaked as casual gaming ads) into their inventory. The second issues was that time to time the ads served were ‘out of stock’ due to a large number of affiliates along their delivery cycle. The team realized they required a solution with high scalability that would allow them to maintain the integrity of their inventory, without being detected by the fraudulent players.
How Luminati solved this: The company noticed that their suppliers would not serve the same ad to the same IP more than once. By using Luminati’s Residential Network, they now had access to 38+ million IPs which provided the ability to use a new IP for every request. The other issue was that the bidder platform was sensitive to a repeating header even if the IP was changing. By utilizing the Luminati Proxy Manager, they were able to choose overriding headers, user-agents and a random user-agent with an easy-to-use drop-down menu. This allowed the advertising platform to reduce the number of retries, and the overall time spent on combating them.
Outcomes: By utilizing Luminati’s Residential Network in tandem with the Luminati Proxy Manager, this Luminati customer was able to gather more accurate campaign data and ensure their inventories compliance while reducing their proxy spent by 50%.