In this post, we will walk you through the four main proxy network types.
If you’re already familiar with the basics you can use these hyperlinks to focus on specific proxy types:
You will learn what makes each network unique, what are the individual advantages and disadvantages of each network as well as which use cases and industries are best suited to take advantage of specific networks’ capabilities.
Let's first understand what proxies are and what they are typically used for.
What is a proxy IP?
The internet works by way of requests and responses. As the world wide web becomes increasingly more sophisticated, it is getting harder to get the data and information you need especially if you are a business trying to do competitive market research, for example. Other industry players are aware that you want to discover their pricing strategy or which items they have in stock, for instance, and do their best to distort the information requests you send from your personal or corporate IPs, making the public domain opaque.
This is where proxies come into play. Using a proxy network, you can route your request for pertinent information through third-party IPs thereby circumventing others’ attempts to hinder transparency. This is done in a completely legal manner and helps you access only open source data i.e. you are not asking to see something that infringes on one’s privacy but rather gaining access to information the way real people and consumers are currently viewing it.
Once you decide that you want or need a proxy network, you should understand:
Which proxy network type will be most beneficial to my business and use case ?
Here are four options to consider:
Data Center Network
A highly advanced global network consisting of data center IPs.
Data Center IPs, regardless if they are used for a proxy, are not affiliated with an Internet Service Provider (ISP). These IPs are traditionally assigned as the IP addresses for servers, one IP address per server, but when used in the context of proxies, a large number of IPs are assigned to a server, through which traffic is then routed.
Advantages and disadvantages of using a Data Center Network
The main advantages of using a Data Center Proxy Network include:
- Static IPs can be kept for as long as necessary without ever having to be rotated or changed. This is beneficial when you want to maintain consistency in the origin of your information requests.
- You can use this network for website requests in over 95 countries with city targeting precision.
- This is a highly cost-effective option. Data Center IPs are far less expensive than Residential and Mobile IPs, for example.
- Requests made through Data Center IPs are faster than through Residential and Mobile since the request journey is shorter and the architecture is simplified.
The main disadvantages of using a Data Center Proxy Network include:
- Data Center IPs are more suitable for simple target sites and you may experience difficulty accessing information from more sophisticated sites.
- Since Data Center IPs are classified differently than Residential IPs, they are more easily detectable and ‘visible’.
- If you choose to use a shared IP pool you may end up using an IP that has a history unfavorable to your data collection requests. This concern can be eliminated by using exclusive IPs dedicated explicitly to your data needs.
Image source: Data Collector
What are common use cases for a Data Center Proxy Network?
Generally speaking, all use cases can be accommodated using Data Center IPs. Any website that isn't using highly sophisticated blocking systems or scanning for human-like behavior would be a good target site to use with Datacenter IPs and simultaneously mitigate costs. From competitive and marketing intelligence to brand security, digital asset protection, and scanning public databases, Data Center can empower you to get the live data you need when you need it.
Static Residential Network
Use real domestic IPs in different geolocations and have your requests ‘seen’ and ‘treated’ as if they originated from real places of residence.
Static Residential Network consists of residential IPs bought or leased from Internet Service Providers (ISPs) for commercial use, rather than for use in private homes. Since these IPs are not assigned to actual places of residence, they need to be hosted on servers in the same way as Data Center IPs, with one exception, target sites identify these as if they were ‘residential IPs’. This last point is paramount.
Advantages and disadvantages of using a Static Residential Network
The main advantages of using a Static Residential Proxy Network include:
- Using real user IPs from Internet Service Providers so that target websites ‘treat’ you as they would a regular person who is browsing the web. This means that you get all the advantages of using a Data Center (i.e. speed) while enjoying the benefits of appearing as an individual. Essentially you will be able to view content, perform ad verification, quality assurance and more from a user perspective.
- You have the option of purchasing exclusive/private IPs, which can be allocated to a specific domain without the fear of anyone else using that same IP for an identical target site thereby increasing your success rate and eliminating potentially undesirable roadblocks.
The main disadvantages of using a Static Residential Proxy Network include:
- You may experience a lower than expected success rate if your use case is more suited to a model that rotates IPs (see Rotating residential below). It has a smaller number of peers to connect to and geolocations to use in order to perform targeting.
- Your data collection campaign will most likely be less effective if you are targeting or verifying mobile devices (see ‘Mobile Network’ below).
What are some of the best use cases for a Static Residential Proxy Network?
Common use cases for a Static Residential Network include:
- International retail promotion - Creating and managing accounts on social media, classified sites, and eCom platforms.
- Web data extraction - Using specific country and city targeting to gather information on pricing, customer sentiment, industry trends and social media among others.
- Investing - Collecting reliable stock and market data so you can make more informed investing decisions. Additionally, you can verify lenders, creditors and conduct in-depth background checks so that you can invest with increased confidence.
Above are just a few examples. Static Residential supports a variety of use cases that can greatly benefit from being able to overcome rotating and GEO-based IP blockades with the consistent use of a dedicated pool of IPs.
Rotating Residential Network
A global network of IPs belonging to real individuals.
Unique IPs located in every country, state, and city in the world make up this sophisticated and dynamic network.
How does it work?
- An app/software owner chooses to embed Luminati’s SDK in his or her app and gets paid a monthly fee based on the amount of users who opt-in as peers.
- On the peer end of things, individuals can choose to opt-in or out at any time and are rewarded in the event they choose to participate (usually in the form of an ad-free experience or free app subscription).
This is a win-win-win scenario where all involved parties (app owners;peers;users) profit through participation. Users can therefore be confident that their data collection is ethical and legal, ensuring smooth sailing in the long run.
Advantages and disadvantages of using a Rotating Residential Network
The main advantages of using a Rotating Residential Proxy Network include:
- Being able to access and crawl sophisticated target websites which would otherwise be inaccessible to you and your business despite the fact that the information is open source.
- The ability to crawl, view information and ultimately collect data using real user IPs should not be underestimated. You can see how your ads appear to consumers in Jakarta as well as what prices are being displayed to online shoppers in Berlin.
- Send an increased number of concurrent requests meaning your data collection efforts will almost never be slowed down by proxies or target sites.
As Or Lenchner, CEO of Luminati, pointed out at The Extract Summit, ‘Concurrent data requests are like lines of people waiting for beer. On the left you have a slow inefficient line of people and on the right you have multiple short, quick lines. The beer represents data, the lines represent proxy networks. With that in mind, which line would you want to be standing in if you were thirsty for data?’
The main disadvantages of using a Rotating Residential Proxy Network include:
- Using a Rotating Residential Network tends to be a pricier option, although it’s effectiveness on tough target websites typically makes it worthwhile.
- Rotating IPs may be less effective in certain scenarios where using a consistent pool of IPs provides an advantage such as precise geotargeting, such as with location sensitive ad verification.
What are some of the best use cases for a Rotating Residential Proxy Network?
Common use cases for a Rotating Residential Network include:
- Digital Advertising - Digital ad placements, monitoring ad compliance, and performing ad verification to ensure Return on Ad Spend (ROAS). As well as verifying backlinks, affiliate links, redirects, and monitoring the correct use of language.
- Travel Intelligence - Helping Online Travel Agencies (OTAs), airlines, and travel businesses collect live data enabling them to enact a dynamic competitive pricing strategy, understand current and future consumer sentiment and demand as well as running travel-focused cross and up-selling.
- Brand protection - Allowing companies to identify and thwart malicious attempts on intellectual property. As well as enabling businesses to track copyright piracy, trademark squatting, and brand exploitation.
A large cellular network with a variety of carriers to choose from.
Mobile IPs are real 3G and 4G connections assigned to individuals by their mobile carrier. Mobile networks consist of real user mobile connections in every country and city across the world, making them undetectable yet very effective.
Advantages and disadvantages of using a Mobile Proxy Network
The main advantages of using a Mobile Proxy Network include:
- Being able to view applications, ads and mobile location powered programs from the comfort of your desktop presenting huge opportunities from accurate quality assurance to real user experience testing.
- Requests made through mobile are much harder to track, and extremely hard to detect, putting it in a class of its own. This is a huge advantage for companies looking to conduct under the radar market research.
The main disadvantages of using a Mobile Proxy Network include:
- Mobile proxy networks are considerably pricier than other options. Some would call them the Porsche of proxies, and top notch quality always bears the highest of price tags.
What are some of the best use cases for a Mobile Proxy Network?
Mobile IPs are typically used for cellular ad verification using a desktop. It can also be used for mobile app user experience verification, as well as app quality assurance. Other use cases include Keeping track of direct billing campaigns and app promotions, complete with ASN, carrier, and mobile network targeting capabilities.
Mobile IPs are extremely versatile and can support use cases that can benefit from crowdsourced, as well as GPS-sensitive data, for example.
Combining different proxy networks to achieve your data collection goals
At the end of the day you want to choose a proxy network which is most efficient as far as costs are concerned and most effective in terms of results. For straightforward data collection you should be looking at a Data Center Network. For more complex requests you should choose between a Static Residential Network, Rotating Residential Network or Mobile Network.
In the name of cost efficiency and results, in many cases you may benefit from a Proxy Manager tool which automatically manages and alternates between proxy networks based on the difficulty of data retrieval on any given target website.
Image source: Proxy Manager
Summing it up
Choosing the right proxy network for your business can be daunting but once you understand the pros and cons of each network, it becomes easier to make an informed and educated decision. Each network has distinct capabilities for specific use cases and industries. Putting pen to paper and isolating your goals using a proxy is highly recommended. Once your concrete aims are clearly defined it will be much easier to make a decision on how to move forward in a way that is most beneficial for your business.